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5 Educational Applications of Illustrations for Children when Designing Products or Marketing

by | Mar 12, 2019 | Illustration

Any valued professional knows the importance of visual appeal when teaching or communicating to or for kids. Therefore, such market allows for the use of a brilliant element: IMAGINATION! Hence where  you can take full advantage of the power of AMAZING ILLUSTRATIONS FOR CHILDREN.

Here are some examples of how to use illustration to produce awesome educational products or ethical promotional material for children:


Illustration applied to products


1. Illustrated Children’s Books

Children’s books are a parents and educators’ all-time favorite to exercise imagination and teach values to the little ones. Picture books inspire imagination, add context to the story and aid kids to develop creative thinking and visual literacy skills.

Publishers and authors usually have a team of illustrators available for different projects. Also, some artists work best in a particular style, hence publishers need access to many professionals. Therefore, finding a versatile illustrator that is able to work with many styles is a plus.

2. iBooks

The digital version of children’s books, increasingly popular as technology spreads at home and at school. Also, these include audio and some interactive features. Great illustrations for children such as the ones in the example above (click on the image to see a short animation), are the heart of a product like this, just as important as the story itself.

3. Jigsaw Puzzles

And here is another great way of using illustrations for children as an educational product. A jigsaw puzzle can be printed or as a digital app. A nice way of exercising cognition, problem-solving and motor skills. You can also create a series with specific themes: “animals of Australia”, “the human body”, “the alphabet”, the possibilities are endless.


Illustration as a Marketing Tool


Apart from being a fundamental aid in educational development, illustrations for children also help companies and institutions to communicate their values in an engaging, emotional and instructive way. Some examples of these applications are:


4. Mascot / Character Creation

Pretty much all industries, from education, health or food to toys, can explore characters and mascots to promote products and services, logos, marketing content, etc.

Such characters have the power of personifying certain values and create empathy. Moreover, you can apply them in storytelling to educate and inform kids and parents about services. They are applied to booklets, flyers, presentations, animated videos, websites, etc.

For example, kindergartens and primary schools may use them on their logos or to communicate specific educational programs and activities. As a result, institutions promote their values in a visual and creative manner.


5. Branded Coloring & Activity Books

Lastly, the activity book format can also be used to create marketing content in an engaging way. For instance, a branded coloring book for a Zoo, teaching about the different animals. Or an activity book that features a theme like the importance of good dental health, for a dental clinic specialized in kids. Basically any family focused service can benefit from it by educating whilst ethically promoting.




Whether you work in education, publishing or on any industry focusing on kids, you can explore the full power of illustrations for children.  Ultimately, you can inspire, teach and transmit values that will stay in the minds and hearts of the young ones and their parents for years to come.

So do you have a great illustrator you can rely on to design your products or assist in marketing campaigns? If not yet, consider it carefully and you may find that having a good professional available is a fundamental asset that can bring your institution or business to a whole new level.

By the way, all artwork you see on this article were created by Robson Vieira from ROBJOB Art, using either Photoshop or Illustrator (bitmap and vector illustration). That includes the iBook design and print book final art, respectively written by authors Barbara Roestenburg and Pia Aragones.